Tracy Waldron, DipWSET

Tracy Waldron is a wine, spirits, and hospitality expert, one of approximately 8,500 people worldwide to have attained the prestigious Wine & Spirits Education Trust Diploma.

A native of Richmond, Virginia, she moved to Napa Valley immediately upon graduating from university, determined to create a career in the wine industry. She first served as wine steward for the acclaimed boutique restaurant, Roux. In the small kitchen of this St. Helena gem, her cooking skills were honed as much as her palate, leading to a life long love affair with food, from production to preparation. She went on to become a Sommelier for the Michelin-starred restaurant, Martini House, where she was able to weigh her food knowledge against the depth of an international wine and spirits list in order to suggest innovative pairing strategies for guests. Day trips to local wineries for staff education purposes piqued her interest in vineyard and winery management, and the ways in which hospitality could improve the brand positioning of a winery. When the owners of a new, state-of-the-art winery approached her with an offer to leave the restaurant floor to manage sales, marketing, and hospitality for their property, Vineyard 29, she eagerly transitioned to luxury brand building with a focus on high-quality production methods. Alongside renowned winemaker Philippe Melka, she was instrumental in building Vineyard 29’s “cult” status, through onsite, education-focused tastings, and strategic wine pairing dinners at some of the best restaurants in San Francisco, Los Angeles, and New York City.

Eventually, Tracy's passion for the broader world of wine, and the historical perspectives of international wine growing regions, led her to take the helm of a Manhattan-based wine import and distribution company, PellOneda. Seeking out delicious wines with intriguing stories led her around the world, importing wine selections from Spain, Portugal, France, Germany, and Israel, as well as sake from Japan.

From these experiences, her passion for the entire production process grew--from fundamental farming techniques in the vineyard, to the chemistry behind winemaking, and the artistic balance of blending a final wine. In 2008, she started her own Napa Valley wine label, Analog Wine Co., successfully growing the boutique brand in the key US markets of Napa, San Francisco, Los Angeles, Washington DC, and New York City.

In every role within the wine industry, Tracy has always found education to be the lynchpin of success. After the sale of Analog Wine Co. in 2012, Tracy began to focus on her desire to broaden the public's understanding of the vine and wine through expert-guided wine and spirits education. She founded Waldron Wine Selections, providing private cellar management and sommelier services, as well as wine and spirits education and hospitality consulting for individual enthusiasts, wineries, and restaurants. In 2016, she returned to her hometown of Richmond, with the desire to bring her passion and expertise to the city's growing population and burgeoning food and wine scene.

She is currently pursuing the Master of Wine certification.